Grassfire Ads is the advertising division of Grassroots Action Works. GAW is a full service digital agency specializing in database development and layering. GAW services include digital strategy, database development, database growth, database marketing, web architecture, large scale email delivery, communication strategy and political consulting.
Our advertising/publishing network reaches 5,000,000+ active Americans each month. Our reach channels include digital media, opt-in whitelisted email delivery and content networks with high web traffic engagement.
Grassfire Ads is managed by Eric Odom, Director of Interactive Media at Grassroots Action Works.
STEVE ELLIOTT — PRESIDENT/CEO
Bob Pritchard is a leader in the development and management of custom online databases. Bob helped launch the concept of Grassfire in 2000 and co-founded Grassroots Action, the parent company of Grassfire Labs.
Bob is the chief architect and applications developer of the Grassfire software system which manages more than 10 million database records. A graduate of Iowa State University (birthplace of the computer) with the B.S. in Computer Science, Bob has been at the forefront of Internet-based viral database development. His hierarchical “impact” system was one of the earliest applications of the “social” friend-to-friend growth model that dominates the Internet today.
A leader in his local community and a liberty-loving entrepreneur at heart, Bob cares deeply about issues, politics, and the ability to have an impact through the use of technology. A long-time NRA member, Bob resides in Iowa where he enjoys a very active life with his wife motorcycling, snowmobiling, and boating.
JEFF MCCUSKER — DIRECTOR OF CLIENT SERVICES
Jeff McCusker is Director of Client Services. He brings over 35 years of experience to the Lab Team as a former television producer, account manager, Creative Services Director and Vice President of a major market production company. As an award-winning television producer, he worked for over 20 years in local markets and national television networks. He has worked on the sales and marketing side of organizations for over 10 years.
Jeff came to Grassroots Action in 2009 and has managed the work of our largest clients – and the development of our smaller, but growing organizations. Jeff’s passion is insuring that our client’s needs and expectations are exceeded and in rallying the Lab team in the development of innovative campaigns and strategies. He is the father of three, including another rising television producer.
ERIC ODOM — DIRECTOR OF INTERACTIVE MEDIA
Eric Odom heads our Interactive Media Network, Digital Platforms and News Division. He’s a tea party activist and self-described libertarian-minded political consultant. He was one of the first activists to respond to Rick Santelli’s infamous “tea party” rant. He built the original website that was used to plan for the February of 2009 tea parties and he built the first tea party website which served as the primary organizing hub for the 2009 Tax Day Tea Party.
In 2010 he was a part of Americans for New Leadership, an organization that raised $1.6 million to oppose Harry Reid, Dina Titus and several other liberal incumbents. Eric was named to the Top 100 Most Influential U.S. Conservatives by the UK Telegraph and was profiled by the New York Times. Eric’s media appearances include FOX News, MSNBC, CNN and various other major media networks.